The Seven Stages of Stitch Fix

All across the country, a strange fever has taken hold of thousands of women. Perhaps you’re box editedinfected yourself. You probably at least know somebody exhibiting the symptoms: obsessively browsing blogs and Pinterest boards, frequently referring to “my stylist” and uninhibitedly squealing with joy when a cardboard box sporting a blue and brown logo appears at the front door. Be careful! This fever is highly contagious. In fact, I guarantee that if you get anywhere close to it, you will succumb. But, on the other hand, you will be cute and well-dressed because, of course, I’m talking about Stitch Fix, the online fashion subscription service that’s taking over the blogosphere. Katrina Lake, 31, is the founder and CEO of the San Francisco-based company that’s causing heart palpitations and swooning in everybody from hardened business analysts to young moms who just want to wear something besides yoga pants and baby food. And women like me. (Note to husband John Pitts: There’s nothing for you to see here. Nothing at all. Just move along.) I don’t know why I like Stitch Fix so much. I clothes editedcertainly admire Lake’s entrepreneurial mix of statistical algorithms and personalized service. I’m in awe of Stitch Fix’s successful and seemingly effortless marketing strategies. I like Stitch Fix’s casually chic and trendily classic aesthetic. But mainly I just sort of uninhibitedly squeal with joy with a box of adorably cute clothes THAT I DIDN’T HAVE TO PICK OUT MYSELF shows up at my door. I can’t explain how much fun that is. Perhaps I need to get out more. In the spirit of rational thought and scientific research, however, I have identified the Seven Stages of Stitch Fix. Check to see where you are on the spectrum:

  1. You’ve filled out your style profile (mine revealed that I am not glamorous, edgy or bohemian — who knew?), loaded up your Stitch Fix Pinterest board and scheduled your Fix. You immediately begin to stalk your box’s arrival.
  2. While you wait, you check out other Stitch Fix reviews and start to obsess. Will you get that lovely Daniel Rainn heart-print top? Has somebody else scored with the Paper Moon black-and-white dress you pinned months ago? Are there any Collective Concepts Split Neck Embroidered Sweater left in your size? It’s shopping porn at its best.
  3. Finally, your Fix has shipped. You know you can click on the checkout button and view your invoice, which has descriptions of what’s headed your way. Should you peek? And if you do, should you find photos to match those descriptions? Decisions, decisions …
  4. Ut’s here! Your Fix arrives. You savor the moment of DSCN3108 editedopening the box and unwrapping the goodies inside because, really, when else does somebody choose things specifically for you and mail them just to you? (The answer is “not often.”)
  5. You ooh and awe over the colors and the fabrics. Yes! You can wear that skirt to work tomorrow. You can wear that dress to the wedding in a couple of weeks. And those pair of jeans will be your go-to weekend wear. You study the styling cards. You start making outfits in your head. The possibilities are unlimited …
  6. Well, at least they are until you try your clothes on. Just like in stores, sometimes what looks good on the hanger (or in the box) doesn’t make the cut when it’s on you. Sometimes the sizing’s off. Sometimes the cut isn’t flattering. Sometimes your budget isn’t Stitch Fix-friendly. But, really, that’s beside the point. One piece or none or all five — doesn’t matter what you keep. Because you’ve had the Stitch Fix experience, and you’re ready for more.
  7. So you put your send-backs in the prepaid envelope, pop it in the mailbox, tweak your Style Profile, write a sweet and helpful note to your stylist, schedule your next Fix and immediately begin to stalk your box’s arrival.

Want to try it? Stitch Fix has not paid me to write this post, but the company does give its customers credit toward purchases when they refer new customers. So click here to sign up, and then when you’re a happy Stitch Fix customer you can get credits yourself. Brilliant!

Where has all the olive oil gone?

2014-09-17 16.13.45If you’re wondering where all those wonderful food items have disappeared to from your favorite T.J. Maxx, here’s the answer: They’re all at the Decatur, Alabama, store. I regularly (look away, husband John Pitts) check two T.J. stores with a couple of others on semi-regular rotation. And if you’re a Maxxinista (always wanted to have the chance to actually use that word), you know that the food aisle is one of the chain’s best-kept secrets: balsamic vinegars, olive oils, flavored salts, chocolates, dried fruits, healthy crunchy junk food, salsas, soft drinks — all with fancy gourmet-like labels not usually find on the Wal-Mart discount shelves but with Wal-Mart-discount-shelf prices. However, for the past year or so, seems as if the food selection at my T.J. Maxx stores has been shrinking. Used to be both overflowing sides of an aisle. Then, all of the food migrated to one side. Then it was just half of the side Now it’s even less than that. I couldn’t figure it out. Where are all the Stonewall Jackson jams? The Barefoot Contessa brownie mixes? The Turkish Delight from actual Turkey. What was going on? Turns out it’s an insidious plot to send all food items to the Decatur store. Or that’s what it looks like. More (shopping) research needed.

Also, dang you, Associated Press, for your switch to spelling out state names in text. Why did you mess with that? Just tell me why. But I NEVER will use “over” with numbers. NEVER. You can’t make me. So there.

Asheville, North Carolina — city of beer and bicycles

2014-06-25 09.40.26

This is why husband John Pitts and I love Asheville, North Carolina — or, as we call it, Honeymoon Town. We spent a week there this summer (I’ll post more about that this weekend & give you some super recommendations for where to stay and what to eat & drink) and already are planning a return trip (which probably is news to JP). I mean, really, aren’t you intrigued by any place that advocates bicycling AND drinking beer? And, knowing Asheville, this probably can be accomplished all at the same time. Now, to be honest, JP and I participated in only one of these activities. But we LOOKED at bicycles. So I think that counts.

SEC football fashion — because, yes, you are supposed to dress up

2013-10-29 17.05.52If you live anywhere in the 11-state region of the hallowed ground known as the SEC, you know exactly what this photo means. And if you don’t know, you’re in luck because I’m going to tell you in one word: Football. This. Is. SEC. Football. Because we girls know that an SEC football stadium is the biggest runway of them all. New York Fashion Week? Yeah, that’s nice and all, but an Alabama football game trumps any designer’s catwalk any day. I know that dressing up for football games is sort of a Southern thing that some folks may unflatteringly link back to so-called Southern belle-ism, but I prefer to think of it as a way to be stylish and comfortable and show team loyalty all at the same time. And another excuse to go shopping. So it’s all good. (And, please, y’all give Vanderbilt some time. It’s a rebuilding year, you know.)

There are no words — oh, wait, I found some!

_9238367There are many things in this world I do not understand — why there is no actual pumpkin in Starbucks’ Pumpkin Latte, for instance — but topping the list of Things I Just Don’t Get is peep-toe boots. And specifically over-the-knee peep-toe boots. To start with, the whole concept of over-the-knee boots seems weird to me. I mean, how can you bend your knees to sit down? And when you do manage it, isn’t it uncomfortable to have all of that leather or whatever scrunching down behind your knees? I realize that worrying about the comfort level of fashion is an exercise in futility, but still. Plus, there’s the whole veering-into-hoochie-mama-territory thing that I won’t get into because one woman’s hoochie-mama style is another’s classy & elegant look. (Although, really, we all know hoochie-mama when we see it.) Then there’s the naked toe factor. Let’s take this logically. It’s cold outside. Really cold. So it’s the perfect weather to wear boots. Because you wear boots when it’s cold. (Or, for us Southerners, relatively coolish. When it’s actually cold, we stay inside and drink.) But wait! With peep-toe boots, you are keeping your legs (and in this example, your knees) warm yet at the same time exposing your toes — some of your most frostbite-prone extremities — to the cold that you’re protecting the rest of your body from. And to compound my confusion, this pair of over-the-knee peep-toe boots is from Nordstrom. NORDSTROM! Home of pretty and safe fashion with a slight Swedish accent. These over-the-knee peep-toe boots do not say “safe and pretty” to me. I’m not sure what they’re saying — “I’m a person who also wears my fur coat to the beach”? — but it’s not a language I’m fluent in. I simply do not understand. And I don’t know anybody to ask because I never have seen anybody wear these in actual real life. So maybe these are just for high-fashion models who try to convince the rest of us that sitting around in gorgeous clothes and having underlings fuss about your hair and makeup is really hard work. I’m not buying it. Literally.  

My Dream Job

2014-04-26 12.30.18

This is the job I want — Vice President in Charge of Naming Stuff. You know these folks took their afternoon business meeting/strategy session to the open-air beach bar where pitchers of beer are $2 and the boss had told them “We need new names and logos for our soft drinks so DO NOT LEAVE THAT MEETING UNTIL YOU’VE COME UP WITH SOMETHING,” and they didn’t. I just hope that dr. perky and mountain lion (Capitalization, people. CAPITALIZATION.) never get together and have babies.

Good job, Nature!

Most bloggers/photographers/writers find stunning spider webs in beautifully inspiring settings -- sunrise over a mountain, a softly lit field of daisies, etc.  I, on the other hand, get spider webs under plastic newspaper boxes, in front of a utility pole and with a parking in the background. Sigh. But still: Nature, you are way cool. Even if you don't give me the National Geographic shots I deserve.

Most bloggers/photographers/writers find stunning spider webs in beautifully inspiring settings — sunrise over a mountain, a softly lit field of daisies, etc. I, on the other hand, get spider webs under plastic newspaper boxes, in front of a utility pole and with a parking in the background. Sigh. But still: Nature, you are way cool. Even if you don’t give me the National Geographic shots I deserve.